Prepared by
Luke Infinger
CEO & Co-Founder, HIP
Data Analysis • February 2026
Mind Body & Soul Medical
Independent analysis of digital presence, traffic patterns, and market positioning
Data sources: SimilarWeb (Oct 2025–Jan 2026), Google Business Profile (Feb 2026), Instagram/Facebook Analytics, manual competitive analysis of 14 Pensacola medical spas. Traffic estimates based on desktop data; mobile web traffic excluded due to API limitations.
Performance Metrics
Scored relative to market benchmarks and operational maturity (7 years in business)
Google Reviews
Website Quality
Social Media
Web Traffic
Market Position
What the Data Shows
Second-highest review volume in Pensacola (415 reviews vs. market leader's 443)
Rating matches top competitors; indicates consistent service quality
Direct traffic share suggests strong brand recall and repeat patients
Injector Coach Institute differentiates from 14+ local competitors
~583 monthly visits underperforms for 415 reviews and 7-year operational history
0% paid search traffic; competitors capturing high-intent keywords
14K followers generating 11.5% traffic; conversion rate below industry standard
0.03% email traffic indicates minimal retention marketing infrastructure
Website Performance
Design & UX
✓ Dark theme with rose gold accents aligns with brand positioning
✓ Clear CTAs (Book Now, Call) reduce friction
✓ Messaging emphasizes clinical expertise
→ Mobile optimization critical (70-88% of med spa traffic is mobile)
Service Presentation
✓ Comprehensive treatment catalog with visual hierarchy
✓ Multiple conversion paths throughout site
✓ Treatment cards use imagery effectively
→ 39-second avg session suggests users scan quickly
Traffic Sources (Desktop)
Users typing URL directly or using bookmarks. Indicates brand recall and repeat visits.
Unpaid search results. Room to increase through content marketing and local SEO.
Low conversion rate given 14K combined followers. Opportunity to optimize CTAs.
No paid search presence detected in 4-month analysis period. In a market with 14+ competitors, this means high-intent searches (e.g., "Botox Pensacola," "medical spa near me") are being captured by competitors who are bidding on these terms.
Implication: Potential patients actively searching for treatments are seeing competitor ads, not Mind Body & Soul.
What Patients See When Searching
These are actual Google search results from February 2026. Notice the absence of Mind Body & Soul in paid positions—competitors are capturing high-intent searches.
Observation: Google Business listings dominate (Gulf Coast Plastic Surgery, Dr. V Medical Aesthetics, Emerald Aesthetics). Mind Body & Soul appears in organic results but not in the prominent map pack or paid positions.
Observation: Ora Medical Spa (443 reviews, 5.0★) leads the map pack. Still Waters Day & Medical Spa has a featured snippet. Mind Body & Soul appears in organic results but below competitors in visibility.
Observation: Gulf Coast Plastic Surgery, Emerald Aesthetics, and Ora Medical Spa dominate the map pack. Grace + Grey and The Luxe Clinic appear in organic results. Mind Body & Soul is present but lower in the hierarchy.
Zero paid ads means Mind Body & Soul is invisible in the most valuable real estate: the top of search results where patients make decisions. Competitors with paid campaigns appear first, capturing high-intent traffic before organic results are even seen.
Social Media Metrics
High posting frequency (consistent content creation) but follower count suggests growth opportunity.
Largest social following. Check-ins indicate in-person visit tracking.
Growing platform. TikTok drives beauty trends; expansion opportunity.
Competitive Context
Differentiator: Injector Coach Institute, holistic wellness model
Market leader in review volume and perfect rating
"Florida's Most Trusted" positioning, DNP-led
Board-certified plastic surgeon-led, award-winning
Perfect rating, strong local presence
14+ medical spas in Pensacola market. Differentiation and digital visibility critical for patient acquisition.
Recommendations
Rationale: Zero paid traffic in a 14-competitor market means high-intent searches are going elsewhere. Google Ads allows precise tracking and budget control.
Suggested Test:
- Start with $2,000/month budget for 90-day test
- Target treatment-specific keywords: "Botox Pensacola," "Morpheus8 Pensacola," "medical weight loss Pensacola"
- Track cost-per-booking, not just clicks
- Expected industry benchmark: $50-150 cost per lead, 10-20% lead-to-booking conversion
Rationale: 14K followers generating 11.5% of traffic indicates weak conversion path. Industry standard: 15-25% for engaged audiences.
Tactical Changes:
- Add booking link to Instagram bio (currently missing or buried)
- Use Instagram Stories with "Book Now" stickers for treatment promotions
- Test Reels format (higher reach than static posts; TikTok crosspost opportunity)
- Track UTM parameters to measure which social posts drive bookings
Rationale: 0.03% email traffic suggests no systematic email marketing. Repeat patients are more profitable than new acquisition.
Infrastructure Needed:
- Email capture on website (consultation form, newsletter signup)
- Automated post-treatment follow-up sequence
- Monthly treatment spotlight emails to existing patient list
- VIP/loyalty program communications
Rationale: No other Pensacola competitor offers injector training. This positions Marlee as an educator, not just a practitioner—builds trust and authority.
Messaging Shift:
- "Pensacola's Premier Injector Training Center & Medical Spa"
- Emphasize that patients are treated by an educator who trains other injectors
- Create content around injection technique, safety, and science
- Use Marlee's teaching credentials in Google Ads and social proof
Rationale: 32% organic traffic is solid but can grow through educational content that ranks for treatment searches.
Content Strategy:
- Treatment guides: "Complete Guide to Morpheus8," "What to Expect from Botox"
- FAQ pages targeting long-tail searches ("how long does Botox last," "Morpheus8 side effects")
- Local SEO optimization ("best medical spa Pensacola," "Pensacola Botox")
- Leverage Marlee's expertise for thought leadership content
The Revenue Gap
Based on Pensacola market data and industry benchmarks, here's what the paid search gap costs in real revenue.
Reality: Competitors with paid ads capture 60-70% of these high-intent clicks before organic results are seen.
Assumptions (industry standard):
- • 3% click-through rate on paid ads
- • 8% conversion rate (consultation booking)
- • 60% show rate
- • $650 average treatment value
Monthly new patient revenue potential:
$7,488
Annual: ~$90,000
Every month without paid search, Mind Body & Soul is leaving $7,000-$10,000 in new patient revenue on the table—revenue that's instead going to competitors who show up first in search results. Over 12 months, that's $90,000-$120,000 in missed opportunity.
The Patient Journey: What Actually Happens
When someone searches "Botox near me" at 9 PM on a Tuesday, here's the reality of what they experience.
Patient searches "Botox Pensacola"
Sees 3-4 competitor ads at the top
Scrolls past ads
Sees Google Business listings (Gulf Coast, Ora, Emerald)
Maybe finds Mind Body & Soul in organic results
Below fold, lower visibility
70% already clicked a competitor
Patient lost before you had a chance
Patient searches "Botox Pensacola"
Sees Mind Body & Soul ad at position #1
Clicks ad with compelling copy
"Trained by Injector Coach Institute • Book Free Consultation"
Lands on optimized booking page
Clear CTA, social proof, online scheduling
Books consultation in 90 seconds
Automated confirmation, never sees competitors
The brutal truth: In digital marketing, second place means invisible. Patients don't scroll past ads to find you—they click the first thing that looks credible. Right now, that's your competitors.
About Your Analyst
Luke Infinger
CEO & Co-Founder, HIP
Luke has spent the past decade helping medical and healthcare practices break through growth plateaus. As the author of six books on healthcare marketing—including the Amazon #1 bestseller "Front Desk Secrets of the Nation's Fastest Growing Orthodontic Practices"—he's built a reputation for turning data into actionable strategy.
$200M+
In client growth generated
1,000+
Medical practices served
500+
Active clients
6
Published books
Luke specializes in working with skeptical, science-minded practitioners who've been burned by marketing agencies promising the moon. His approach: transparent methodology, evidence-based recommendations, and a focus on ROI over vanity metrics. He doesn't sell hope—he sells systems that work.
Why this audit matters:
This isn't a sales pitch disguised as analysis. Every data point is sourced, every recommendation is testable, and every projection is conservative. If you're ready to have a conversation about what's actually possible for Mind Body & Soul Medical, Luke is the person to talk to.
Summary
Mind Body & Soul Medical has built a strong operational foundation: 415 Google reviews (2nd in market), 4.9-star rating, and 7 years of consistent service. The 51% direct traffic share indicates brand loyalty and repeat patients.
However, digital presence underperforms relative to operational quality. At ~583 monthly website visits with zero paid advertising, the practice is missing patient acquisition opportunities in a saturated market (14+ competitors).
The opportunity:
Implement paid search to capture high-intent searches, optimize social media conversion paths, and amplify the Injector Coach Institute differentiator. The operational excellence is already there—the digital infrastructure needs to match it.
Analysis period: October 2025–February 2026 • Data sources documented above